Big Spike in Marketing Technology Use by Progressive B2B Companies

Mathew Sweezey (ClickZ)

chief marketing technologistThe percentage of B2B Fortune 500 companies using marketing automation saw a 112% increase this year. The jump is telling of what’s to come for a few big reasons: the amount of red tape they have in their organizations, the visibility they have, and the amount of available capital they control. Here’s what you need to know.