It’s never too early to start looking forward, and with budgeting season here ClickZ’s Aaron Kahlow has a list of seven essential planning ideas for the year ahead.
The story includes highlights such a “Go Big on One Content Idea,” where marketers are budget for creating one really high-impact piece of content, like research or a high-end video that you can then
cut up into smaller bite-size pieces like blog posts, webinars, branded content, and native ads. This will allow you to tease out all the major salient selling points, and highlight different features to appeal to new audience needs over time.
Click here to see the full story, including a section titled “Use Big Data in Little Ways,” which suggests b2b marketers, use more data to improve lead scoring and nurturing programs. Try mapping big data into something as simple as the CRM and marketing automation programs you already have. New data sets are better able to tell you if this is a potential buyer based on, for example, the company IP address. Simple, right? And yet something so effective is so rarely used by most businesses.
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