Brand marketing firm Big Fish has named Susan Wladich to the newly created position of vice president of strategic marketing.
Wladich has more than 25 years of marketing and promotion experience. She is credited with helping to launch and market two of television’s most powerful brands, MTV: Music Television and Comedy Central, Big Fish said. She will be based on the East Coast.
Most recently, she worked from l991 to 2007 for MTV Networks in a number of positions, lastly as director of affiliate Marketing. In that role, she managed the affiliate marketing budget for Comedy Central and contractual media plans for all MTVN brands (including Nickelodeon, Spike, MTV, VH1, CMT, Comedy Central and BET.)
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