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Consumer Marketing

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Big Brands Summon Crowds for Help

Big Brands Summon Crowds for Help

Posted on February 4, 2015 by Paresh Dave (Latimes.com)

Brands are turning outside their own walls for help with creative, content and other marketing ideas.

Surfwear maker Quiksilver, smoothie shop Jamba Juice and the pop band One Direction are just a few big names looking for help on creative crowdsourcing websites such as Talenthouse and Tongal. Check out how it all works.

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