Beyond Clicks to Behavioral Metrics for Newsletters

Posted on by Chief Marketer Staff

In the world of e-newsletters, everyone is familiar with the basic metrics to gauge success. The sales department reports back to its clients on the open and click rates for every issue that includes a client

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In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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