With more than 60,000 mailing lists on the market and 40% of your direct marketing success contingent on your choice of lists, you need strategic intelligence to make the best list purchasing decisions. Data cards provide the detailed information necessary to analyze mailing lists. But not all data cards are created equal. Here is how seasoned list brokers use data cards to make strategic purchasing decisions.
What to look for:
Completeness: You should expect your data cards to include all of the information you need to make a preliminary purchasing decision
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