Best Practices

There’s another major LinkedIn benefit that communications professionals are starting to catch onto, and that’s the power of having company news covered, shared and amplified by LinkedIn News.

There is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into the pillars of authenticity and commitment with a hype mindset.

The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.

Much has been reported about the good work of CrowdStrike in responding to its crisis. While the impacts were widespread and brought global implications, company leaders did a strong job getting out to communicate early and often. But what about the adjacent companies impacted BY the outage? They were the collateral damage. Unwittingly dragged into […]

This week’s PR Roundup looks at the strategy surrounding President Joe Biden’s primetime speech, the rise of the coconut tree meme and an increase in American excitement for the 2024 Summer Olympics. Biden Delivers On Highly Anticipated Speech What happened: President Biden took to the Oval Office, surrounded by family, on July 24 to deliver […]

If the public expects a CEO to deliver a “rip your heart out” apology to every blunder, they will be destined to become desensitized.

This week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.

At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these principles when creating video content.

This “live action case study” following President Biden’s recent campaign decisions has a lot to teach PR pros about leadership communications and crisis management.

Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands.