Best Practices

CMO Michael Coleman discusses why humor can help educate consumers about building good credit.

In the most recent Superman film, smart PR strategy could have helped the Man of Steel.

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior. Abdul Rastagar, co-founder of Sirona Marketing, offers up a new model: the buyer-aligned credibility ladder.

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing executives surveyed, 91% said they’re producing more content this year than in 2024—and not just a little more.

PR Roundup examines Peloton’s conflicting messaging, a study showing that LGBTQ+ visibility in advertising and messaging is important to consumers, and tariff price increases are here—so how should that be communicated? 

PRNEWS has announced the 2025 Experiential & Event PR Awards, recognizing the most standout, strategic and show-stopping PR events and activations of the year.

In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.

Putting your head in the sand and avoiding reporters is not the answer. Be cautious, conduct thorough research and maintain transparency. Both the client and the reporters will benefit.

Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its probiotic directly in the hands of interested consumers. Here’s a deep dive into the vitamin brand’s campaign.

Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines what to keep in mind as brands gear up for the holiday shopping rush.