Best Practices

Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

Read how Salesforce is using strategic relationships with c-suite leaders to increase engagement and sales.

Marketers became unduly obsessed with the idea that “going viral” was the cure to all marketing ailments. But since then, interest has waned.

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

Walmart is hoping that the return of its yellow smiley face will be a friendly reminder to consumers that it continues to pride itself on its low prices.

Here are four key strategies for successful cross-channel marketing including, visibility and measurement, a real challenge for CMOs.

Stoli’s Mike Oringer on the challenges of marketing a global brand and the importance of partnering with a marketing execution firm to achieve those goals.

Andrew Clarke, a 15-year Mars veteran, assumes the newly created role of chief marketing and customer officer, which combines media, consumer marketing, customer and sales.

Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

Coca-Cola has a new packaging strategy. Its debuting a “One Brand” look for its regular Coke, Diet Coke, Coke Zero and Coke Life.