Best Practices
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Acquisition
Ways to Improve Your Contest Reponse and ROI
The Subway Scrabble game, which incorporates hundreds of millions of game pieces on Subway cups and sub wraps, will soon begin its annual run. Each year
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Acquisition
Lea & Perrins Brand Manager: Q&A
Lea & Perrins has launched a new sauce, Lea & Perrins Thick Classic Worcestershire Sauce. The timing is great. Summer’s about here, people are firing up their BBQ grills and outdoor picnics are being planned
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Acquisition
America Votes for its Favorite Simpsons Stamp
In its never-ending quest to mine popular culture for products that will be collected at least as much as mailed, the U.S. Postal Service has put its Web site to use, taking the temperature of America on the question of their favorite “Simpsons” character
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Acquisition
Great American Cookies Offers Dad a Room of his Own
Baked-goods retailer Great American Cookies has kicked off a summer search for the “Great American Dad” and is holding out a male dream den as the reward
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Acquisition
Kris Wine Uses a Sweepstakes to Launch a U.S. Marketing Campaign
Kris, a Pinot Grigio handcrafted in Italy, is making a move to build its brand across the U.S. by launching its first marketing campaign
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Acquisition
Disney Promotes Pixar’s “Up” with Travel Sweeps
Disney’s new Pixar release “Up”, set to open May 29, is about an old man who goes adventuring around the globe in a flying house
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Acquisition
Kodak Online Golf League Ties to PGA Tour
Kodak has teed off a new online fantasy golf-league game tied to its first partnership with the PGA Tour, a five-year deal that runs through 2014
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Acquisition
Author Wins Cheerios Contest, Book Tucked in 1.5 Million Packages
A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios
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Acquisition
Hershey Game Offers Sleepover at the Smithsonian
The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22
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Acquisition
1-800-Flowers.com Contest Shows Mom the Love
Mothers Day is coming, and online florist and gift purveyor 1-800-Flowers.com wants to give all mothers the recognition they deserve—and one of them a family vacation at a Beaches Resort getaway to the Caribbean