Best Practices

Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting.

If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.

Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.

A slew of legal and compliance issues arose in a new survey with many of the issues involving the marketing space. Here are 6 risks you need to know about.

It’s easy to get caught up in the fast pace of managing a brand’s marketing strategy and lose focus on the mission. These 7 steps will help.

@JulieSpatola at @HubSpot outlines the top agency worries and shares solid advice on how to overcome them.

When a mega brand like MasterCard makes a huge shift in its brand image and marketing, it’s worth hearing from the top marketer about why and how.

Jack Daniels’ varieties can attract new consumers without cannibalizing parent brand, says Brown-Forman.

Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.