Best Practices

For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years.

This week’s PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing “new media,” and the result of change on a company’s reputation.

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

As professionals in the art of reputation management, this disastrous scenario is one to learn from. Let’s zoom out and see where James Kennedy’s PR team could have done better or, perhaps, opted out of representing the unpredictable “Vanderpump Rules” star.

PRNEWS talks with Doug Grassian, VP of Global Communications at Goodyear, to discuss the communications plans for the 100th birthday of the Goodyear Blimp, and what communicators can learn from planning, strategizing and publicizing a significant brand anniversary or event.

The constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering.

We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.

Creating your own newsworthy, publicizable sports marketing program can achieve what every client wants from a PR firm—the positive earned media coverage that assures consumers remember who the sponsor is. Multimillion-dollar Super Bowl and Olympic brand campaigns are hard-pressed to deliver that.

Marketing takeaways from NRF ’25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail media networks and the challenges of appealing to younger shoppers.