Best Practices

While healthcare technology shows promise and positive results, the market still faces many challenges which PR teams must navigate.

With the Paris summer Olympics fast approaching (July 26-August 11), journalists will soon be bombarded with pitches by PR practitioners on behalf of the brands they represent. But be wary of crafting a pitch or press release full of hyperbole. Instead, consider the following pitch tactics.

In Bridgerton’s high society a simple misunderstanding with Lady Whistledown is all it takes to turn someone into a social pariah, relegated to hovering alone by the soiree’s punch bowl. It’s not that different for present day comms folks when pitching.

Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”

This week’s PR Roundup looks at a teachable influencer moment from Nathan’s Famous Hot Dogs and Joey Chestnut, the current state of PR pros mental health and Muck Rack’s latest State of PR report.

This week’s PR Roundup looks at ESPN personality Pat McAfee screwing up—again, a new report from KWT Global on executive resonance and a new partnership between PRSA and the PRMuseum.

Gaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.

Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.

One of the best things about going to live conferences and other events is talking with the journalists who attend them. Here’s some top tips on how to make the event-media connection work.

Lowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.