Beam Global Spirits & Wine, Inc. has named Rory Finlay senior vice president and global chief marketing officer. The post takes effect Jan. 29.
He assumes the post from John Muller, who has led the marketing function on an interim basis for the past six months while also serving as senior vice president, strategy and corporate development—a position he will continue.
Finlay will oversee the development and implementation of global marketing strategies for Beam Global’s leading spirits brands, including Jim Beam bourbon; Canadian Club Canadian whisky; Courvoisier cognac; Laphroaig Scotch; Sauza tequila; Maker’s Mark bourbon and Starbucks Liqueurs, the company said.
Finlay joins Beam Global after an 18-year run with the Wm Wrigley, Jr. Co. where, most recently, he worked as vice president and managing director, new confectionery brands. In that role, he led the management and marketing efforts for popular consumer brands including Altoids and Life Savers. He previously managed and led the worldwide marketing of global brands including Eclipse, Extra, Doublemint and Winterfresh, and was responsible for the launch of several new products, including Orbit, Wrigley’s biggest and fastest growing brand, the company said.
Finlay will also serve as a member of the Beam Global Executive Committee and will report directly to president and CEO, Tom Flocco.
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