Bazaarvoice is expected today to announce a network of e-commerce-related vendors whose technology integrates well with that of the company best known as an online customer ratings-and-review outsourcer.
Dubbed Radius, the effort is essentially one massive cross-sell aimed at giving Bazaarvoice customers access to a list of preferred vendors that the company has demonstrated are compatible with its offerings.
“Bazaarvoice Radius provides participating partners with an integration platform to add user-generated content and social capabilities to their own offerings,” the company said in a statement. “For marketers, the new program offers a comprehensive directory of leading eCommerce, advertising, and interactive services offerings that are interoperable with Bazaarvoice
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