Native advertising or content marketing? This article tackles that thorny question when it comes to where to put your marketing 
dollars. A chart helps parse the differences between the two as it relates to goals, KPIS, channels, benefits and challenges.
Spending on native ads is projected to hit $7.9 billion this year and bloom to $21 billion in 2018, a signal that brands have taken a larger interest in sponsored content.
Here you’ll find three tips to help cut through the massive amounts of information on native advertising and content marketing to help you decide what method would work best for your brand.
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