Bank of America has extended its relationship with the Dallas Cowboys in a 10-year deal through 2019.
The pact will give Bank of America prime promotional turf as exclusive banking sponsor in the new stadium of the squad still touted as “America’s Team.” Along with in-stadium signage, stadium tickets, corporate suite and hospitality, Bank of American will also hold a Cowboys fantasy camp for customers and clients.
It will also have on-site advertising and tabling to push its Dallas Cowboys rewards program. Cowboys credit card users accrue points in an “extra points” program redeemable for game tickets, autographed memorabilia and merchandise.
The bank will also have rights to use the Cowboys’ lone star logo in all forms of advertising.
Bank of America has been a Cowboys sponsor since 1993. The value of the new 10-year deal was not revealed.
“Our customers have demonstrated a real passion for the winning tradition of the Cowboys and the exemplary products and services that Bank of America has to offer,” said Walter Elock, president, Bank of America Texas, in a statement.
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