B2B Search Marketers’ Budgets Unaffected by Competition

B2B search marketers keep close watch of their competition’s activities. That, of course, is obvious. But a new study released by Business.com takes a closer look into the details and finds that though these search marketers monitor their competitor’s actions and adjust their campaigns accordingly, most do not adjust their budgets because of their competition.

Not surprisingly, 85% of respondents to the study indicated that tracking the search engine marketing strategies and performance of their competitors is an important part of executing a successful search marketing plan.

Of all respondents, 69% said that they actively monitor competitor search engine rankings, keywords, and other information. They also view any changes in these metrics over time.

Seventy-five percent of respondents said that the keywords they target for search engine optimization are affected by their competitors, and 65% indicated that competitors influence the Web sites they choose to advertise on.

Seventy-seven percent said that their competitors had an important impact on the keywords they purchased for paid search marketing efforts.

Though competitors’ actions are heavily monitored by these B2B search marketers, and though their actions seem to be influenced by the competition’s actions, budgets are not affected by the competition. Only 36% of respondents said that actions taken by the competition have an important impact on their online marketing budgets.

Source:

http://www.webpronews.com/topnews/2007/09/14/
search-marketers-and-online-budgets