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From Mobile Apps to Mobile Engagement in Three Steps
True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.
True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.
Hey CMO! You’re under qualified! Get a math degree.
The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.
Learn how a customer's relationship, persona and intent can help SaaS marketers get a better profile of users.
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.