B2B-MARKETING | RETENTION

With the rise in popularity of content marketing, B2B marketers have a lot to show their B2B counterparts.

Whether restructuring your team or building a team from scratch to meet changing marketing initiatives, here are four hiring mistakes that can hold your business back.

You can’t expect disengaged channel partners to build engagement around your brand. Here's 3 tips to get them on your side.

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.

Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.

Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.

This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.