Report: Marketers Face Challenges With Measuring Engagement and ROI of Content
According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.
According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.
A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.
Content consumption and production trends for B2B marketers to consider.
We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.
For those businesses that have been greatly affected by the spread of Covid-19, here are tips on communicating to consumers.
These B2B marketing stories were the most read so far this year.
Follow these six tips to help meet your long-term goals for a brand relaunch.
Brand activations brought lounges with hot beverages, art installations, winter-themed photo ops and games to Sundance 2020.
Oracle's Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
5G will change the way B2B marketers collaborate, communicate and market their products and services.
Click here to view the 2023 winners!