B2B-MARKETING | DATA-ANALYTICS

Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.

Digital advertisers have some new tools at their disposal from Google and Reddit.

A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived--but the rest of the C-suite doesn't necessarily agree.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.

B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.

Marketers can monitor three critical areas in order to make the transition to a cookie-less web.