The Importance of the Hub-and-Spoke Model for B2B Social Media
B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.
B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn's Jane Buck.
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.
Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.
As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
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