Data & Analytics
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Data & Analytics
Finding Channel Partners With ABM: 3 Key Tips
How can businesses find optimal channel partners to expand revenue and amplify market impact? ABM can help.
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Acquisition
Data, Warm Cookies and Capturing Digital Media: Hilton’s Global Marketer
Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.
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Acquisition
Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects
Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.
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Data & Analytics
Trifacta Creates a Tiered ABM Focus
Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.
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Data & Analytics
Q&A: Steve Kozek on GE Capital’s Financial Marketing Challenges
At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.
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Acquisition
5 Ways Marketing Can Support Sales
How can marketing create more content that supports c-suite engagement and boosts sales? Here’s five tips.
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Data & Analytics
What the Federal Government Can Learn from B2B Marketing
To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here’s three strategies for them to consider.
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Data & Analytics
Majority of Marketers Unsatisfied With Attribution: Report
Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA.
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Acquisition
What Are the Biggest B2B Pain Points?
Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.
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Acquisition
The Three Stumbling Blocks for Senior Marketers
A new study has found that the biggest challenges to growth fall around:
organizational structure, the role of data and the role of agencies.