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CMO Talks: 3 Things to Know Before Taking a New CMO Job
Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.
Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.
The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with…
As B2B marketers, maybe it’s time to take a look back at the value our solutions are already bringing to the markets we serve—rather than waiting for the development team to provide the next solution.
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case
Learn how a customer's relationship, persona and intent can help SaaS marketers get a better profile of users.
Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.