Enewsletters Outperform B2B Promotional Emails: Study
B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.
B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.
Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.
Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.
Two out of three big brands are planning to increase their investment in targeting SMB customers over the next one to three years.
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
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