Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales
Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.
B2B-MARKETING | DATA-ANALYTICS
Google Delays Phase-Out of Third-Party Cookies Until 2023
Google announced it would delay cookie deprecation for another two years.
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
Lessons Learned on Data Privacy From Pharmaceutical Marketers
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
McKinsey & Company Report: Omnichannel Is the Way Forward for B2B
If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.
Preparing for a Post-Cookie World: Five Considerations for Marketers
Five ways marketers can prepare for the demise of third-party cookies.
CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
Data Privacy Legislation in a Biden Administration
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
