Six Ways Marketers Can Approach CPRA Compliance
Six ways to prepare for the impact that CPRA will potentially have upon your business.
B2B-MARKETING | DATA-ANALYTICS
Salesforce State of Marketing Report: New KPIs, Data Sources and Digital Engagement Tactics
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.
How Healthcare and Pharma Marketers Are Embracing Connected TV Advertising
Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.
The State of Experiential Marketing: 15 Data Points
Data points supporting the experiential marketing industry’s comeback.
Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales
Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.
Google Delays Phase-Out of Third-Party Cookies Until 2023
Google announced it would delay cookie deprecation for another two years.
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
Lessons Learned on Data Privacy From Pharmaceutical Marketers
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
McKinsey & Company Report: Omnichannel Is the Way Forward for B2B
If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.
