B2B-MARKETING | AGENCIES

To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.

U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.

Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.

Check out the digital edition of Chief Marketer's annual Super Book, featuring the PRO Awards, Top Shops and more!

These seemingly harmless phrases can hurt your credibility or judgment and ultimately your client relationships.

Five marketers share productivity hacks to manage, not only their stress, but the pressure their employees are under as well.

Look no further for a top-notch agency. Tops Shops is a searchable database for brand marketers, marketing agencies and others looking for expert agencies skilled in numerous services.

5 principles the new client-agency relationship will be built on including a la carte services, a business-like approach to fees and transparency into costs.

I had dinner last week with a friend and business associate, Karen Koslow, who with a few other entrepreneurs, has launched an influencer marketing network in a vertical that is not as well developed as the fashion, food and gaming categories are: Health & Wellness. The company, Wellness Amplified, offers a new opportunity for marketers…

The importance of having a strong brand and positioning it properly was a key topic at the first B2B Marketer Awards & Conference,