B2B-MARKETING | AGENCIES

Miss any of our most popular B2B and martech stories in April? Here’s a recap.

Choosing a new agency is a huge commitment for any B2B brand. How do you know if a shop is really the right fit for you?

B2B:Chicago is getting ready for its first event, while the ANA's Chicago B2B chapter gets ready to ramp up activities again.

As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.

One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.

As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.

Three groups were surveyed—the advertising and marketing industries, academia and new hires/college students. Each group has it’s own set of issues.

Stein IAS took home best in show honors at the ANA’s B2 Awards ceremony, during the ANA’s Masters of B2B Marketing conference in Chicago.

Can you point to your office walls and declare them a work of art? B2B agency CommCreative can—and they’re not just looking at posters of their own campaign work.

It can be easy for agencies fall back on the saying "the client is always right." You want the client to be happy, so you do things their way. The problem is that it isn't true.