If the first time was a charm, the second time ought to be a charm dripping with gold. That’s the hope for 2nd year Super 
Bowl advertisers as they get ready to hopefully wow the millions of fans that will watch the Broncos-Panthers fight it out Feb. 7 in Super Bowl 50.
This article from The New York Times gives us a case study on Avocados from Mexico’s Super Bowl plans—for the second time—through a conversation with the organization’s president, Alvaro Luque: the risks, the rewards, the gamble, the nerves.
Watch Avocados from Mexico’s 2015 Super Bowl spot, it’s first.
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