Autobytel Closes iDriveonline Purchase

Posted on by Chief Marketer Staff

Autobytel Inc., the Internet-based car buying service, of has completed its purchase of iDriveonline Inc., a Houston-based provider of customer loyalty and retention marketing programs, for about $11.7 million in cash and stock.

Irvine, CA-based Autobytel will keep an operation in Houston, but its size will be determined over the next six months, said CEO Jeffrey Schwartz in a statement. None of iDriveonline’s 30 employees will lose their jobs now, but they may in change in the future, Schwartz said.

Direct Newsline first reported this story on April 7.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN