webdesign
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Trendwatch
Glossier becomes official beauty partner of USA Basketball
Skincare and cosmetics brand Glossier announced it will be the official beauty partner with the USA Basketball Women’s National Team as the team prepares for the 2024 Summer Olympic Games in Paris. With the announcement, Glossier will gift the 2024 USA Basketball Women’s National Team packages of skincare and makeup products and “will have a […]
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The Big Story
Episode 300: The End of The Oracle Advertising Era
The Big Story is celebrating its 300th episode! Back when we started recording The Big Story in 2018, Oracle had just acquired Grapeshot, its last nine-figure advertising acquisition. It would only take another six years for its advertising business to enter a decline and then get the axe on an earnings call on June 12. […]
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Marketers
Uber’s Evolution Shows How Retail Media Will Get More Complicated – And Lucrative
Uber has rocketed from no formal ad business two years ago to being on pace to earn more than a billion dollars from advertisers this year. Following the departure of Mark Grether, who spearheaded the Uber ad business and is now doing the same for PayPal, Uber is creating a three-legged ad business. The new […]
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Programming
It’s a ‘Hard Knocks’ Life for the NY Giants
The summer heat means we’re in the thick of the NFL offseason, but HBO is offering fans a lifeline to make it to the fall with “Hard Knocks: Offseason with the New York Giants”
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Branding/Marketing
The Media Relations Long Game
How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?
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Branding/Marketing
PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards
The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.
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Tech & AI
Toys R Us debuts an all-AI created ad
Toy company Toys R Us debuted a brand video almost completely created with generative artificial intelligence. The one-minute video portrays a boy in the 1930s dreaming of a toy store with a female voice telling the origin story of Toys R Us. The boy depicts Toys R Us founder Charles Lazarus and how he came […]
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Data-Driven Thinking
The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising
In the tale of the Israelites and the golden calf, fear and doubt drive a once-faithful people to embrace a shiny object – a symbol of misplaced trust and faith. This story finds a poignant parallel in today’s digital advertising industry, particularly as we stand at the crossroads shaped by the impending sunset of third-party […]
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Programming
News Nets Primed for First Live Conventions Since COVID
With the first 2024 presidential debate in the history books, all eyes are turning to the next big stop on the road to Election Day—the Republican National Convention.
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Branding/Marketing
Why Awards Should Be an Integral Part of Your PR and Marketing Plan
Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.
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