webdesign
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Corporate Social Responsibility
PR Roundup: Trump Spokesperson Cut Off on CNN, Microsoft’s AI Social Campaign and IPR’s Election Disinformation Report
This week’s PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public Relations’ newest report on combatting election disinformation.
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The Big Story
The PET Project That Mozilla Acquired
This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.
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Marketers
Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports
Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the youths, who have never been tethered to cable. That’s where video games come in. Since 2023, Ally Financial has partnered with youth marketing […]
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Media Relations
A New Method to Measure Media Relations for Business Growth
This new media relations measurement initiative from Orlando Health, in conjunction with MediaSource and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.
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Data-Driven Thinking
The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead
Another Cannes Lions is in the books. If last year’s event felt like the best to date, this one felt even better. The challenges facing digital advertising feel bigger than ever, however. We’re still grappling with entrenched but unfounded fears that prevent marketers from supporting premium publishers. And media quality concerns threaten to turn partners […]
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Crisis Management
The Impact of Digital Innovation on Healthcare Industry Communications
While healthcare technology shows promise and positive results, the market still faces many challenges which PR teams must navigate.
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B-to-C Events
The Brief: Philanthropic Pizzas and ‘Gaychella’
This week’s hot takes on hot topics in experiential marketing cover tot-protecting pants, “Gaychella” and pay-what-you-want pizzas.
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Cynsiders
Monumental Ideas for D.C.
Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite the mainstay in the Washington, D.C. sports scene. He’s the principal owner of the Washington Capitals, the Washington Wizards and its G League affiliate Capital City Go-Go, the Washington Mystics and the NBA 2K League Wizards District Gaming. Leonsis also […]
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Data-Driven Thinking
Media Buying Doesn’t Have To Be A Mixed Bag
Growing up in rural southern Italy, town festivals honoring various saints or traditions were a recurring delight. My grandfather or uncle would always take me and, without fail, buy me a special bag of candy unique to these fairs. I enjoyed some of the sweets, but others weren’t to my taste, and I still recall […]
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Media Relations
Hyperbole Hurts Olympic Promotions: Pitch News or Feature Stories for Best Success
With the Paris summer Olympics fast approaching (July 26-August 11), journalists will soon be bombarded with pitches by PR practitioners on behalf of the brands they represent. But be wary of crafting a pitch or press release full of hyperbole. Instead, consider the following pitch tactics.
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