Chief Marketer Staff
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Promo’s PRO Award Finalists 2008
This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Puzzle and gift marketer Bits and Pieces returns to the mail after its June acquisition by Gardens Alive! Catalog cover copy hearkens back to the company
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Listline e-Newsletter 9/22
Names and Addresses Inc. has introduced an e-mail master file for North
American Affinity Clubs -
Agencies
NBC Streams Fall Previews on Multiple Platforms
NBC is betting that video streams will help its on-air primetime ratings rebound from last season’s doldrums
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Agencies
Burger King Calls for Votes in Oreo Dessert Promotion
Burger King Corp. is wrapping up a monthly-long promotion around its BK Oreo Sundae Shake, which asks customers to decide whether the dessert is a sundae or shake for a chance to win instant prizes
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Greifer Leaves Digitas for CEO Post
Steve Greifer has left Digitas to take the helm of HoneyShed LLC, a Web based enterprise, owned by Publicis Groupe, Promo has learned
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Online Contest Lets Fans Challenge Stars of Women’s Tennis
Fans of women’s tennis can now pit their own racket skills against top seeds such as Maria Sharapova and Jelena Jankovic in a user-generated content (UGC) contest launched by the Sony Ericsson Woman’s Tennis Association Tour
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News Brief
EASTMAN KODAK: is partnering with Paige Davis and TLC’s “Trading Spaces” show to demonstrate Kodak Easyshare cameras in 30-second TV spots
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Agencies
Loose Cannon: Eighty Five Million New DMers Could Use A Handout
Those thinking the direct marketing community is shrinking due to consolidation, bankruptcies and downsizing should take heart: Last week, DMers quietly added nearly 85 million individuals to their ranks.