Chief Marketer Staff

• Agencies

  In Direct Mail, Don’t Mistake Personalization for a Relationship

   

• Marketers Should Search for Hispanics Online

   

• NBC Streams Fall Previews On Multiple Platforms

   

• Listline e-Newsletter 9/23

  RMI Direct Marketing Inc. has released a list from the Portuguese children’s apparel company Papo d’Anjo

• Telemarketer Hit for $1 Million; Loses Mercedes

  The Federal Trade Commission has obtained a court order requiring a Florida-based to telemarketer to pay $1 million in consumer redress for violating the FTC Act, Telemarketing Sales Rule and Do Not Call Registry.

• Redi-Data Offers Consumer E-mail Lists

  Redi-Data Inc. is expanding in the consumer e-mail list marketplace. The company has added e-mail addresses to its Redi-Consumer database.

• Gap to Acquire Athleta for $150 Million

  Gap Inc. has reached an agreement to purchase Athleta Inc., a cataloger and online marketer of women

• CBS Sells ‘Survivor” T-Shirts to Support African Jobs

  As CBS begins airing “Survivor: Gabon” on Thursday, it will start marketing new “Survivor” T-shirts, which it purchased from a socially conscious clothing brand based on the African continent

• Agencies

  Letters to the Editor

  Letters in response to “Loose Cannon: Eighty Five Million New DMers Could Use A Handout”, Direct Newsline, Monday Sept. 22, 2008

• Agencies

  Mail Headlines