Chief Marketer Staff

• Agencies

  USPS Eyes 9 Billion-Piece Mail Volume Decline

  The U.S. Postal Service said it expects to end the current fiscal year with a volume decline of nine billion pieces.

• Media Recovery Buys ISSI Data

  Media Recovery, a software company, has acquired ISSI Data, a direct marketer of information security and storage infrastructure systems.

• Luo to Win First DMEF Shankar-Spiegel Award

  The Direct Marketing Educational Foundation will give Anita Man Luo of the University of Connecticut its first-ever Shankar-Spiegel Award for the best dissertation proposal in direct/interactive marketing.

• DMA to Unveil DMA Choice Preference Service

  Buoyed by the success of the national do-not-call registry and the American public

• Agencies

  Meet the Broker: Elisa Klatt

  Today we meet Elisa Klatt, senior account executive at Lake Group Media Inc. Klatt’s a circulation marketing specialist and a statistical modeling enthusiast

• Agencies

  Timberland, GSI Settle Text-Message Spam Suit

  The Timberland Co. and GSI Commerce Inc. have agreed to a $7 million settlement in a class action lawsuit in which the plaintiff alleged the outdoor apparel merchant and the e-commerce services provider sent text-message spam to thousands of consumers

• Agencies

  Media Applications Provider Whoop Acquires XOsphere

  Whoop, Inc. has acquired XOsphere LLC and XOsphere’s sister company in Latin America

• Email

  MailChimp Integrates Rendering Tool

  E-mail service provider MailChimp is expected to announce tomorrow that it has integrated technology from deliverability firm Return Path to allow clients to see how their campaigns will render in various e-mail readers and get warnings on deliverability issues

• Email

  Stupid PR Watch: Whiff! Another Miss

  Do PR reps get paid by the number of e-mail pitches they send? Judging by the volume of off-target requests for coverage this newsletter receives, it

• Email

  Yikes: Another Bad List Deal

  Yet a third marketer has come forward claiming to have been ripped off in an e-mail list deal with a firm apparently related to an alleged spamming operation in India