Chief Marketer Staff

• Agencies

  Hallmark Tributes Joins Promotional Products Industry

  Hallmark Cards, Inc. is out with a new company focusing on award and recognition options for the promotional products industry

• Agencies

  American Airlines Offers Free Ticket for U.K. Trips

  For travelers making trips to the United Kingdom, American Airlines is offering free companion tickets for trips to the area or the Caribbean

• Agencies

  7-Eleven Renews Coffee Cup Presidential Vote

  7-Eleven is getting back into politics with a quirky campaign that lets customers voice their opinions about the upcoming presidential election via the selection of their coffee cups

• Agencies

  Office Max Helps Teachers Get Supplies

  Office Max is back once again with a cause marketing effort to aid teachers

• Agencies

  Dos Equis Puts on a “Most Interesting” Show

  As a fit for its long-standing TV, print and online ad campaigns centered on the supposed “Most Interesting Man in the World”

• Aegon Buys Into Brazil’s Mongeral

  Aegon, the insurance direct marketer, will buy a 50% interest in Mongeral SA Seguros e Previdancia, a Brazilian life insurer.

• FTC Settles With Alleged List Broker

  An alleged list broker, formerly based in Arizona, and the two companies he ran have agreed to a proposed court order barring them from violating the agency

• Mobile

  U.K. Orders Virgin to Encrypt Mobile Devices

  Virgin Media Ltd. has been ordered to encrypt all portable or mobile devices which store and transmit personal information, following the loss of an unencrypted compact disc containing the personal details of more than 3,000 customers and prospects, according to the U.K. Information Commissioner

• Listline e-Newsletter 10/01

  MetaResponse Group Inc. was selected to manage 15 October Research Corp. lists of real estate professionals, among them October Research Business
  postal and e-mail master files

• GameStop to Acquire Micromania for $700 Million

  GameStop, the online marketer and retailer of video games, will acquire French video game retailer Micromania for $700 million.