Chief Marketer Staff

• Agencies

  Menopauseland: The Place to Be

  Amerifit Brands has added more than 40,000 names to its database thanks to a $20 million DRTV, print and online effort to boost Web site traffic. Amerifit

• Agencies

  Danger: No-Mail Zone

  Despite stepped-up efforts by the direct marketing industry to head off state do-not-mail bills, the number of proposals continues to grow. These measures,

• Agencies

  Retiring But Not Laid Back

  MassMutual’s Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists

• Playing the Game

  Spending on games and contests may be flat, but consumers don’t seem to notice. They are too busy posting photos, developing videos and singing jingles.

• Agencies

  A Little Too Personal

  Think about it. You’re browsing through your mail and come across an oversize postcard from your health club. Printed across the back in large text you

• The Hands-On Experience

  When you were little and had to sneeze, reaching for a magazine could get you a slap on the hand. But millions of newspaper and magazine readers will

• Agencies

  It’s Mobile, Baby!

  Just in time to entertain the hordes of direct marketers set to descend on Sin City for DMA08, Vegas.com is rolling out what it calls Las Vegas’ first

• Agencies

  All Mixed Up

  Creating an effective campaign in today’s chaotic, competitive multichannel marketing environment is anything but easy. But you stand a much better chance

• Agencies

  Bills, Bills, Bills

  Direct marketers who believe the best government is that which governs least can’t be too pleased with the current spate of bills floating around Washington.

• Agencies

  Pretty Pictures, Little Else

  Marketing guru Jonathan Salem Baskin has just published a book called Branding Only Works on Cattle. The publisher is promoting it this way: Most people