Chief Marketer Staff
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Lor Gold Moves to TimeZoneOne
TimeZoneOne has hired Lor Gold as global chief creative officer to head the agency’s creative philosophy, approach and product for international clients
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Agencies
Gas Card Supplier Offers ‘Tank Support’ to Vets
Gift card retailer and program manager SVM is offering buyers a chance to donate gasoline gift cards to current veterans of the U.S. armed forces, to help take the sting out of gas prices in the civilian world
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Agencies
Whole Foods Hosts Budget Recipe Contest
(Supermarket News)—Whole Foods Market in Austin, TX, is inviting Web visitors to help it choose the winner of its Food Blogger Budget Recipe Challenge
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Silverpop Adds Viral Spread to E-mail with Social Nets
E-mail service provider Silverpop has launched a feature that will let e-mail recipients post e-mail messages they receive to their Facebook or MySpace social network pages
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News Briefs
DEL TACO: President and Chief Operating Officer Shirlene Lopez will leave her post after a 30-year career with the company
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Euro RSCG Realigns American Student Lists Unit
Euro RSCG North America is realigning American Student List (ASL) within the Euro RSCG Discovery group of companies
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Harry and David Sues E-Marketer Over Trademark
Harry and David has sued Anshu Pathak to stop him from using its trademark phrase, “Fruit of the Month Club, according to wire service reports
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Listline e-Newsletter 10/02
Worldata now manages consumer and business postal and e-mail master files for Ziff Davis Media
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Agencies
McDonald’s Hypes Monopoly Game with Early Push
McDonald’s Corp. is back once again with its popular Monopoly game offering millions of prizes. But this year, it’s creating early buzz around it with a pre-promotion sweepstakes
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Dunkin’ Donuts Promo Cuts the Price of Lattés
Dunkin’ Donuts is trying to hush the pundits who keep yammering away at consumers to save money buy cutting out those daily lattes, while at the same time encouraging consumers to stop by during the afternoon hours