Author
Chief Marketer Staff
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Barry Kirk
Barry Kirk is the solution vice president – consumer loyalty for Maritz Loyalty Marketing.
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Arthur Middleton Hughes
Arthur Hughes is the founder of the Database Marketing Institute.
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Acquisition
The Best of the Best: Four Game Changing Ideas from IMA Winners
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
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Engagement
Mattel Extends Reach of New Toy with Branded Entertainment
Mattel is out with a new line of Hot Wheels vehicles and has created an online game and animation series to extend the reach of the toys to an older audience. Branded entertainment extends new Hot Wheels toy to tweens and teens The Hot Wheels Battle X …
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News Briefs
LIME WIRE: has hired Zeeshan Zaidi, formerly of SONY BMG, RCA Music Group and Arista Records, as head of global