Chief Marketer Staff

• Email

  Smart Marketer Watch: Best Opt-In Ever

  Want to see a spectacular use of confirmed opt-in? Go to HistoryBuff.com and sign up for its monthly newsletter

• Email

  Internet Retailer Sues EmailAppenders

  Internet Retailer has filed a lawsuit against EmailAppenders, alleging the data service provider wrongly claimed to have Internet Retailer’s 2008 conference attendee list for sale.

• Email

  December Retail E-mail Spike Flattens: Email Data Source

  After beginning the 2008 holiday shopping season with a massive spike over the previous year in e-mail volume, America

• Email

  Ireland Passes Anti-Spam Law

  Ireland has passed an anti-spam law under which companies sending unsolicited commercial e-mail and text messages to people in the country could face hefty fines.

• Listline e-Newsletter 12/23

  Information Strategies Inc. offers lists of (201,590) postal and (284,509) e-mail addresses of subscribers to the e-mail newsletter
  Managing Small Biz.

• Former Yahoo Exec Bill Demas Leads Ad Network at Turn Inc.

  Bill Demas has been named president and chief operating officer of Turn Inc., an Internet advertising network

• YellowPages.com Reports Video Ads Viewed 400,000 Times

  Traditional directory advertisers are moving online with video advertising featuring company profiles.

• Agencies

  Keep Mail Monopoly, Universal Service: PRC Report

  As expected, the Postal Regulatory Commission recommended keeping the U.S. Postal Service’s postal monopoly and universal service, in its report to Congress and President Bush on Friday.

• Vin Gupta Tells Santa He Wants All of InfoGroup or Nothing

  Vin Gupta, former chairman of the board and CEO of InfoGroup, wants to either buy the company outright or else sell his 40% stake in connection with the sale of the company in its entirety to someone else.

• Agencies

  In AG Settlement, MillerCoors Drops Caffeinated Alcohol Beverages

  MillerCoors agreed last week to reformulate it Sparks alcoholic energy drink in a settlement with 14 attorneys general who claimed the beverages were “dangerous.”