Traditional directory advertisers are moving online with video advertising featuring company profiles.
YellowPages.com is developing hundreds of new video ads weekly for local and national advertisers on YouTube and other Web sites.
Video ads for YellowPages.com advertisers have been viewed more than 400,000 times since AT&T Interactive introduced them in November 2007.
Ads are distributed with Internet search results as well as on YouTube. Some individual videos have been viewed thousands of times, according to AT&T Interactive.
Videos advertising attorneys, dentists and restaurants have been among the most widely viewed. About 81% of videos played on YellowPages.com reportedly have been viewed in their entirety.