Chief Marketer Staff
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Data Driven ROI
Don’t Mistake Loyalty for Total Brand Trust
(eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.
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Direct Marketing | Print
Chief Marketer Listline June 13
Lists featured this week include Our Sunday Visitor, Obama for America and WorkWearSavings.com.
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Social
Foursquare My History Feature Recommends Places Based on History
Foursquare has partnered with Samsung for My History, a new feature that will provide users with individualized heat maps to receive recommendations on places to visit based on where they’ve checked in before.
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Data & Analytics
5 Tips to Boost Mobile Conversions
Mahi de Silva (Harvard Business Review) Some companies can benefit from a mere interaction or click on a mobile ad, but others (e.g., financial services, education, automotive, restaurants, etc.) only benefit if a user fills out a form, calls to schedule an appointment or gets directions, among other actions. Performance advertisers looking to improve mobile […]
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Data & Analytics
Consumers Numb to Personalization: Report
Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.
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Social
Facebook Hashtags: What Marketers Need to Know
(Facebook Studio) This week, Facebook officially unveiled functional Facebook hashtags for people and businesses on the social network to discover and engage in the conversations around the 4.75 billion pieces of content shared on Facebook each day. Hashtags are now available to a small percentage of people and pages on Facebook, and Facebook will roll […]
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Swiffer Suffers Backlash Over ‘Rosie the Riveter’ Ad
In its ads, Swiffer returned Rosie the Riveter, a symbol of female empowerment throughout the 1940s to household labor and got hammered for it.
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Engagement
Marketing Automation Consolidation—Why Now?
Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around marketing automation is suddenly so popular? Here are three top reasons …