Chief Marketer Staff

• News Brief

  CONVERSE: has launch a new collection of spring designs for its 1Hund(RED) Artists footwear, the brand’s project to support its partnership with Project (RED

• Mobile Content Provider Settles Florida Charges

  Mobile Messenger America Inc. will pay $1 million to settle allegations by Florida Attorney General Bill Mccollum that it improperly billed consumers for mobile content.

• Marketers Weak on Integration and Analytics: Alterian Survey

  Marketers may be active in multiple channels. But less than half use analytics to measure their campaigns, according to a new survey by Alterian.

• One Billion People Clicked Online in December

  The total Internet audience surpassed 1 billion visitors worldwide for the first time in December, according to new marketing research data.

• Will the USPS Ask for a Second Postage Increase?

  The U.S. Postal Service is expected to say next month how much standard mail rates are increasing but there

• Listline e-Newsletter 1/23/09

  ES Group LLC introduced a list of 48,364 subscribers to Electrical Solutions magazine, along with 46,083 e-mail addresses.

• Dove, Rolling Rock Play Parts in TNT Drama

  Continuing its tact of novel brand integrations, TNT is giving Dove Hair Care and Rolling Rock parts to play in its new “Trust Me” drama.

• Pepsi, Doritos, Others Tap into Boost in Super Bowl Spending on Food

  People planning to watch the Super Bowl may not be buying as many new flat screen TVs or comfortable couches, but they are planning to load up the buffet table.

• Agencies

  Anheuser-Busch’s Stella Artois Sponsors Short Film Contest

  Stella Artois and film networking site TriggerStreet.com are partnering with actor Kevin Spacey on an independent filmmaker competition that will award a $50,000 cash prize to the winner.

• TracyLocke Names CMO, a New Post

  TracyLocke has promoted Jim Sexton to chief marketing officer, a new position.