Chief Marketer Staff

• Collateral Damage

  I love the article and the information is great: However, I have one question. Where does it address collateral pieces i.e., promotional products the

• A Makeover Maven Reader Writes

  Thank you for The Makeover Maven. It’s such a great column. Tom Collins’ insight is refreshing and candid, something welcome and rare in today’s politically

• Keep Your Social Pages Updated

  It’s hard to be hip in Chicago in February. The city turns into a colony of down-filled panda bears sporting whatever ear-flapped and pom-pom-topped headgear

• Email

  EmailAppenders Update

  Direct’s January cover story reported that Internet Retailer was planning a lawsuit against EmailAppenders for claiming to offer its e-mail list. That

• Agencies

  Intelligent Mail Barcoding Leads List of Money-Saving Postal Technologies

  With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s

• Agencies

  Ten Ways Shopper Marketing Can Help Improve Sales in a Tough Economy

  Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade

• Publishers Clearing House Launches iPhone Contest

  Publishers Clearing House, the longtime subscription/sweepstakes marketer, is going high tech. It’s partnering with social media site Triviatown.com to

• Agencies

  Console Games Offer Brands a New Playing Field

  The big purple reptile stomps through town, demolishing buildings as tall as he is, sending plumes of water and flames into the air, tossing delivery

• Agencies

  Four Errors Marketers Make When Measuring Performance

  Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

• Lava Lite Markets Barack Obam Lava Lamp

  When Lava Lite unveiled its Barack Obama Lava Lamp, it was positioned as a limited edition item for avid collectors of political memorabilia. But before