Chief Marketer Staff

• Trying different promotional messages boosts ROI

  We live in an age of information overload Each day we’re exposed to thousands of communication messages; our media channel options are exploding; and

• Finding New Opportunities in Sponsorship Marketing

  It’s no secret. Given this economy, all of us, no matter what side of the table we sit at, will be challenged to generate more value with less marketing

• Agencies

  Four Errors Marketers Make When Measuring Performance

  Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

• Publishers Clearing House Launches iPhone Contest

  Publishers Clearing House, the longtime subscription/sweepstakes marketer, is going high tech. It’s partnering with social media site Triviatown.com to

• Agencies

  ConAgra Foods’ Jesse Spungin on the Economy

  Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where

• Agencies

  Ten Ways Shopper Marketing Can Help Improve Sales in a Tough Economy

  Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade

• Tom Collins Reworks HSBC Ad

  I realize I’ve been doing a lot of advertising makeovers for big banks lately, but they seem to need a lot of help. If only they’d listened to your Maven

• Opt-in Is Dead

  The term opt in has become utterly meaningless, and marketers made it that way. Everyone who has an e-mail list says it’s opted in no matter how the file

• Agencies

  Console Games Offer Brands a New Playing Field

  The big purple reptile stomps through town, demolishing buildings as tall as he is, sending plumes of water and flames into the air, tossing delivery

• Agencies

  Tukaiz Personalizes Calendars

  Tukaiz has been selling its pre-press, printing and digital retouching services B-to-B since 1965, but that hasn’t kept it from finding success in the