Chief Marketer Staff

• Lava Lite Markets Barack Obam Lava Lamp

  When Lava Lite unveiled its Barack Obama Lava Lamp, it was positioned as a limited edition item for avid collectors of political memorabilia. But before

• Studies Show M&A Slowdown

  Trying to sell your firm? Now’s not the time. That big wave of marketing mergers and acquisitions is over. Investment banking firm Petsky Prunier tracked

• Why Direct Marketers Switch Jobs—Often

  The average time spent in a direct marketing job? Just a little more than a presidential term: 4.05 years. So says Bernhart Associates Executive Search

• Campaign Index

  JEWEL-OSCO, COCA-COLA A Taste of Black History Grocery chain Jewel-Osco is teaming up with Coca-Cola to celebrate Black History Month with in-store promotions

• Agencies

  Hollywood is reaching audiences on their mobile phones

  Back in the early ’50s, when television was starting to eat Hollywood’s lunch in audience numbers, someone thought up the slogan, Movies are better than

• Email

  EmailAppenders Update

  Direct’s January cover story reported that Internet Retailer was planning a lawsuit against EmailAppenders for claiming to offer its e-mail list. That

• Agencies

  Intelligent Mail Barcoding Leads List of Money-Saving Postal Technologies

  With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s

• Agencies

  Four Errors Marketers Make When Measuring Performance

  Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

• Finding New Opportunities in Sponsorship Marketing

  It’s no secret. Given this economy, all of us, no matter what side of the table we sit at, will be challenged to generate more value with less marketing

• Publishers Clearing House Launches iPhone Contest

  Publishers Clearing House, the longtime subscription/sweepstakes marketer, is going high tech. It’s partnering with social media site Triviatown.com to