Chief Marketer Staff
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Agencies
Sony “Year One” Sweeps Launched During Super Bowl
Sony Pictures used a Super Bowl spot to preview its “Year One” comedy and boost a sweepstakes for the run-up to the film’s summer debut.
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News Brief
NOW: That’s What I Call Music!, and “American Idol” founder Simon Fuller are partnering to create a new interactive global music show using the TV and the Internet
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Web Watching Among U.S. Internet users
124.6 million unique users viewed 9.6 billion video streams during December 2008, compared to
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Using Web video as a marketing tool: Q&A
David Hallerman a senior analyst, specializing in Web video advertising for eMarketer, offers advice on using Web video as a marketing tool
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Agencies
Steve Slagle: In My Opinion
Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products
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Trying different promotional messages boosts ROI
We live in an age of information overload Each day we’re exposed to thousands of communication messages; our media channel options are exploding; and
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Agencies
Second-String Sports are on a Fast Track
many american sports fans dismiss pro soccer as a slow, low-scoring game, and regard women’s pro basketball as a second-class sport to the men’s game.
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Opt-in Is Dead
The term opt in has become utterly meaningless, and marketers made it that way. Everyone who has an e-mail list says it’s opted in no matter how the file
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Agencies
DRTV Use Grows Among Personal Injury Law Firms
Last Second Media Inc., a Las Vegas direct response TV firm, is helping to popularize ads by personal injury lawyers. The spots are broad and national