Chief Marketer Staff

• Agencies

  Sony “Year One” Sweeps Launched During Super Bowl

  Sony Pictures used a Super Bowl spot to preview its “Year One” comedy and boost a sweepstakes for the run-up to the film’s summer debut.

• News Brief

  NOW: That’s What I Call Music!, and “American Idol” founder Simon Fuller are partnering to create a new interactive global music show using the TV and the Internet

• Web Watching Among U.S. Internet users

  124.6 million unique users viewed 9.6 billion video streams during December 2008, compared to

• Using Web video as a marketing tool: Q&A

  David Hallerman a senior analyst, specializing in Web video advertising for eMarketer, offers advice on using Web video as a marketing tool

• Agencies

  Steve Slagle: In My Opinion

  Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products

• Campaign Index

  JEWEL-OSCO, COCA-COLA A Taste of Black History Grocery chain Jewel-Osco is teaming up with Coca-Cola to celebrate Black History Month with in-store promotions

• Agencies

  Hollywood is reaching audiences on their mobile phones

  Back in the early ’50s, when television was starting to eat Hollywood’s lunch in audience numbers, someone thought up the slogan, Movies are better than

• Finding New Opportunities in Sponsorship Marketing

  It’s no secret. Given this economy, all of us, no matter what side of the table we sit at, will be challenged to generate more value with less marketing

• Agencies

  Second-String Sports are on a Fast Track

  many american sports fans dismiss pro soccer as a slow, low-scoring game, and regard women’s pro basketball as a second-class sport to the men’s game.

• Correction

  (Jump Start, January 2009) The Volkswagen amateur racing series mentioned in the article is the VW Jetta TDI Cup, not the Jetta CDI Cup.