Chief Marketer Staff
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Email
E-mail Top Online Activity for Seniors: Pew
Maybe e-mail one day soon really will be just for old people.
According to a recent study from the Pew Internet and American Life Project, 74% of Internet users age 64 and older send and receive e-mail
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Agencies
Mail Stream: February 3
Mel & Rose Features Complimentary Gift Wrapping, Save Darfur Calls Upon President Obama, Collections Etc. Presents How Helpful
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Listline e-Newsletter 2/03
Information Today Inc. offers a list of 18,373 names from Speech
Technology magazine, including 13,200 active subscribers. -
Getting Your Brand “Shovel Ready” for the American Recovery and Reinvestment Program
In preparation for this spending tsunami that will be brought on by the Obama administration’s $815 billion American Recovery and Reinvestment Program, thousands of businesses will jockey to position themselves for a piece of the infrastructure pie. The good news is that there is still time for marketers to go to work on their branding issues now
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Marketing Principles and Values Work in Good and Bad Times
Your company’s growth isn’t all about the economy. It’s about the principles and values that successful companies have always used to run their business. Values and trust don’t go out of style, and they help build a strong brand and reputation
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Translate Marketing Materials: People Don’t Buy What They Can’t Understand
For anyone who has ever been on the wrong side of the linguistic divide, here’s a fairly straightforward bit of advice: Translation and product localization are extremely important when you’re doing business outside the United States. Here’s why, according to Don DePalma of Common Sense Advisory
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The Healing Process Needed for Gatorade
Being seen as dated or out of touch with consumers’ current needs is the ultimate kiss of death. But so, too, may be a totally revamped look that has left consumers baffled. Hear that, Gatorade? It may be time for you to explain your re-branding efforts to a confused loyal core of consumers
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Only Two in Three Bowl Brands Ran Integrated Online Campaigns
Sunday night’s Super Bowl XLIII may have been one nail-biting ordeal of a football game, but it produced few real surprises in terms of the advertisers who did the best job of leveraging their expensive broadcast spots with additional online content or marketing
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Super Bowl Ads Don’t Score with Viewers
The successive second half comebacks by both teams kept football fans riveted to the action in Sunday’s Super Bowl—but the interstitial action in the TV spots was much less compelling.