Chief Marketer Staff
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Social
Facebook Video Ads to Rival Costs of Super Bowl Ads
Facebook’s much-awaited 15-second video ads appear closer to reality, and word is that they’re going to cost advertisers a pretty penny.
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Agencies
Chief Marketer Listline July 26
Mailing lists featured this week from Chief Marketer and NextMark include Landscape Architect Business and the LexisNexis International Masterfile.
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Nine Key Things to Look for in an Agency Partner
Here’s what you need to know to find an agency partner that actually jibes with your company.
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Agencies
General Mills Firms up its Greek Yogurt Line
General Mills scored its first Greek success this past year with Greek 100, switching production methods, packaging and new marketing too.
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Social
LinkedIn Sponsored Updates is Answer to Facebook’s Sponsored Stories
Taking a page from Facebook’s playbook, earlier this week LinkedIn introduced Sponsored Updates.
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Social
Facebook Hashtags Aren’t Leading to Better Engagement
Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook to understand the impact of hashtags.
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Agencies
8 Big Sweepstakes Mistakes
For the agencies behind the scenes running sweepstakes life can be complicated. Here are eight sweepstakes mistakes to avoid.
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Social
Foursquare Unveils Self-Serve Ads for Small Businesses
Foursquare is expanding access to the paid promotions it has been testing with New York City-based merchants, which was reported in early June. Today the location-based social network is announcing self-serve Foursquare Ads for small businesses. In its blog post announcing the new product, the company says the idea for the ads is simple: “connect […]
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Agencies
Are There Rewards for Taking Risks in Marketing?
A good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits.
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Agencies
Chief Marketer Listline July 19
Lists featured this week include Dover Saddlery and Camp Business Magazine.
