Chief Marketer Staff, Author at Chief Marketer

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Chief Marketer Listline Aug. 6

New lists from Chief Marketer and NextMark include Love of Crochet, Mindful and The Nation.

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Chief Marketer Listline Aug. 5

Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.

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Learn the Latest at B2B LeadsCon

Check out these interviews with featured B2B LeadsCon presenters.

There’s No Such Thing as a Full-Service Agency

The term full-service agency gets thrown around a lot. The truth is the phrase has become somewhat irrelevant in a time when new marketing channels are born every day.

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Tips to Win and Retain Customers in a Digital World

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.

The Unintended Consequences of the Omnicom Group and Publicis Groupe Deal

Here’s an analysis of the Omnicom Group and Publicis Groupe deal as analyzed by the Wall Street Journal.

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Retailer Trends, Tips and Takeaways for Manufacturers: Research

The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.

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Geo-fencing for Event Marketers

With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.