Chief Marketer Staff
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Lead Scoring. It’s Not Voodoo Marketing Anymore.
Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each prospect is […]
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Agencies
Chief Marketer Listline Aug. 6
New lists from Chief Marketer and NextMark include Love of Crochet, Mindful and The Nation.
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Agencies
Chief Marketer Listline Aug. 5
Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.
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Agencies
Learn the Latest at B2B LeadsCon
Check out these interviews with featured B2B LeadsCon presenters.
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There’s No Such Thing as a Full-Service Agency
The term full-service agency gets thrown around a lot. The truth is the phrase has become somewhat irrelevant in a time when new marketing channels are born every day.
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Agencies
Tips to Win and Retain Customers in a Digital World
Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.
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The Unintended Consequences of the Omnicom Group and Publicis Groupe Deal
Here’s an analysis of the Omnicom Group and Publicis Groupe deal as analyzed by the Wall Street Journal.
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Agencies
Retailer Trends, Tips and Takeaways for Manufacturers: Research
The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.
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Agencies
Geo-fencing for Event Marketers
With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.
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Data & Analytics
The Importance of the Hub-and-Spoke Model for B2B Social Media
B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.
