Chief Marketer Staff, Author at Chief Marketer

Dunkin’ Donuts Returns to its Roots—Doughnuts—in $10 Million Campaign

Dunkin’ Donuts has launched a new $10 million promotional campaign to remind people of its roots as a doughnut maker.

The campaign, the first to focus on the round pastries since 1997, includes TV, radio, online ads and a contest that lets people design their own doughnuts, with the winner receiving $12,000 and their doughnut becoming part of the company’s every day menu in June.

Listline e-Newsletter 3/18

Statlistics has won management of this file which names 48,226 last-30-day direct mail-sold consumer electronics buyers. Millard Group was the previous manager.

Vertis Names Quincy L. Allen CEO

Vertis Communications has named Quincy L. Allen its CEO, effective April 6. Allen had been an executive at Xerox Corp.

Nutrition Firm Leases 800-867-5309; Jenny Probably Not Included

Nutrition firm Natrient LLC has purchased rights to 800-867-5309 for $25 million. The length of the contract was not revealed. More, along with The Snarker’s Take, follows.

DialAmerica Marketing Founder William J. Conway Dead At 91

William John Conway Sr., who founded DialAmerica Marketing, died on March 12. He was 91.

Agencies

Nautilus Filing Offers Insight Into Direct Strategy

Nautilus announced its overall sales and results a week ago. But its annual results document, filed with the Securities and Exchange Commission, provides more detail into its current thinking. More, along with The Gossip’s Take, follows.

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