Chief Marketer Staff

• Social Media Spending to Increase, But Remains Miniscule

  Spending on social media by marketing companies is expected to increase this year, a sign that these efforts can be deployed quickly and inexpensively in a recession.

• News Brief

  SUNNY DELIGHT BEVERAGES: is introducing Fruit Simple, a all-natural fruit smoothie in key upstate New York markets any minute now.

• Agencies

  Charming Shoppes Trims Loss In Fourth Quarter

  Charming Shoppes Inc. generated $631.9 million in net sales during fourth-quarter 2008, down from $731.8 million in fourth-quarter 2007. The company trimmed its net loss between the two quarters from $124.4 million a year ago to $108.5 million. More, along with The Skeptic’s Take, follows.

• Agencies

  Revenue Up, Profits Down At American Apparel

  American Apparel generated $545.1 million during 2008, well up from the $387 million it recorded in 2007. But its net income dipped from $15.5 million a year ago to $14.1 million. More, along with The Analyst’s Take, follows.

• LeadDog Hires VP Client Partnerships

  LeadDog Marketing Group has hired Jason Danahy as vice president of client partnerships.

• Online Marketers Ignore Sales Funnel: Study

  Most advertisers are failing to give credit for their campaigns

• The Consolidation of Brands on the Internet

  Brand warehousing on the web? Now, more than ever, we

• Bribed Bloggers Have no Credibility

  Another marketing trade publication recently reported that the practice of bloggers accepting payment to write about marketers

• E-Centric Gets a New Editor

  Hello folks. My name is Ken Magill and I

• Agencies

  Mail Stream: March 19

  Creative Irish Gifts offered two St. Patrick